Hi, my name is Jihye [ʤihe].
I am interested in how data and AI influence human decision-making, and I design data-driven systems to support decision-making in complex environments.
My research interests include Large Language Models (LLMs), AI-driven business analytics, and data-centric approaches to understanding communication and decision processes.
Currently, I develop LLM-based decision intelligence systems for semiconductor manufacturing, transforming large-scale industrial data into structured and explainable insights.
Beyond system development, I am deeply interested in how data and AI reshape the way information is generated, interpreted, and utilized.
I am also passionate about making complex AI concepts accessible by delivering AI-related technical knowledge in understandable terms.
You can reach me via e-mail (sophia.jihyeparkk@gmail.com).
Working on designing and implementing LLM-based data analysis systems that can support engineers' decisions.
Worked on developing robust and explainable algorithms that can support engineers' decisions with visualized, quantitative, and objective evidence.
Worked as a backend developer using Java, Linux, and Oracle.
Analyzed user-generated data mainly obtained from surveys by using MS Excel.
Another promising area for future research is digital marketing. Digital marketing broadly refers to the process of using digital technologies such as social media to promote brands, acquire customers, and increase sales (Kannan et al., 2017). In the digital environment, customers can post reviews on products, services, brands, and companies on websites or social media platforms; and these reviews reach a much wider audience (Kannan et al., 2017). Customers can share word-of-mouth, which refers to informal communications between private parties concerning evaluations of goods and services (Anderson, 1998; Fornell, 1992; Singh, 1988; Westbrook, 1987), with thousands of users around the world as well as a few close friends. Thus, marketers are interested in promoting positive word-of-mouth and preventing negative word-of-mouth that could damage the brand's image (Gildin, 2022).
중앙대학교 경영경제대학 광고홍보학과 전공선택 과목 "디지털 애널리틱스"
[Lecture Notes]
Jihye Park, Hye Jin Lee, Sungzoon Cho* (2024), "Automatic Construction of Direction-aware Sentiment Lexicon Using Direction-dependent Words," Language Resources and Evaluation, Volume 59, pages 843–869, 25 May 2024.
● Language Resources and Evaluation (LRE) has been indexed in the SCIE as of May 2024.
Jihye Park, Sungzoon Cho* (2023), "Incorporation of Company-Related Factual Knowledge into Pre-trained Language Models for Stock-Related Spam Tweet Filtering," Expert Systems with Applications, Volume 234, 121021, 30 December 2023.
● Expert Systems with Applications (ESWA) has been indexed in the SCIE as of December 2023.
● ESWA has 2022 Impact Factor of 8.5, based on the Journal Citation Reports by Clarivate Analytics (released in June 2023).
[Data] [Code]
Sung Hwan Jeon, Hye Jin Lee, Jihye Park, Sungzoon Cho* (2023), "Building Knowledge Graphs from Technical Documents Using Named Entity Recognition and Edge Weight Updating Neural Network with Triplet Loss for Entity Normalization," Intelligent Data Analysis, Volume 28 No. 1, pages 331-355, 30 November 2023.
● Intelligent Data Analysis (IDA) has been indexed in the SCIE as of February 2024.
Jihye Park, Hye Jin Lee, Sungzoon Cho* (2023), "Hot Topic Detection in Central Bankers' Speeches," Expert Systems with Applications, Volume 230, 120563, 15 November 2023.
● Expert Systems with Applications (ESWA) has been indexed in the SCIE as of November 2023.
● ESWA has 2021 Impact Factor of 8.665, based on the Journal Citation Reports by Clarivate Analytics (released in June 2022).
[Data] [Code]
윤서윤 (중앙대학교 광고홍보학과)†, 조영아 (중앙대학교 도시계획부동산학과)†, 최영현 (중앙대학교 프랑스어문학과)†, 박재홍 (중앙대학교 역사학과)†, 박지혜*
[2023 KOSAC "시민 문화 정착 프로젝트 기획" 공모전 출품]
Seokgi Kim†, Jihye Park†, Kihong Seong†, Namwoo Cho†, Junho Min†, Hwajung Hong*
arXiv preprint arXiv:2102.13350, 2021.
[Media Release] [Paper] [Demo] [Video] [Code]
Provided technical support for big data analysis program for NH Nonghyup Bank employees.
Presented lectures on MS Excel-based data analysis techniques.
Presented video lectures on MS Excel-based data analysis techniques.
Presented video lectures on MS Excel-based data analysis techniques.
Provided feedbacks on data-driven value creation proposals written by MKYU students.
Provided technical support for Digital Transformation (DX) training program for LG U+ employees.
Presented lectures on Python programming and machine learning for government-invited Malaysian students.
Assisted lectures on introduction to data mining for high school students.
박지혜, 최민훈, 윤동운, 유하늘, 임재용, 최인수, 김수정, 김재혁, 정지수, 조성민, 금의석
Fall Conference of Korean Institute of Industrial Engineers (KIIE), Seoul, Korea, 2024.
유하늘, 박현섭, 임재용, 김수정, 윤동운, 박지혜, 조성민, 금의석
Spring Conference of Korean Institute of Industrial Engineers (KIIE), Yeosu, Korea, 2024.
유용재, 최진우, 박지혜, 조성준*, 유하늘, 박광균, 임재용, 박현섭, 윤동운, 김수정, 조성민, 금의석
Fall Conference of Korean Institute of Industrial Engineers (KIIE), UNIST, Korea, 2023.
박지혜, 조성준*
Summer Conference of Korea Data Mining Society (KDMS), Gangneung, Korea, 2023.
박지혜, 김현종, 박소형, 조성준*, 전성환
Spring Conference of Korean Institute of Industrial Engineers (KIIE), Jeju, Korea, 2023.
안재관, 박지혜, 유용재, 조성준*, 김규진
Summer Conference of Korea Data Mining Society (KDMS), Busan, Korea, 2022.
박지혜, 최진우, 유용재, 조성준*, 정수호, 인창현, 박현섭, 조기윤, 윤동운, 김상혁, 조윤혁, 이은영, 이승호, 금의석
Spring Conference of Korean Institute of Industrial Engineers (KIIE), Jeju, Korea, 2022.
Hye Jin Lee, Sung Whan Jeon, Jihye Park, Sungzoon Cho*
Spring Conference of Korean Institute of Industrial Engineers (KIIE), Jeju, Korea, 2021.
Jihye Park, Hye Jin Lee, Sungzoon Cho*
Fall Conference of Korea Data Mining Society (KDMS), Seoul, Korea, 2019.
Jihye Park, Sungzoon Cho*
Spring Conference of Korea Data Mining Society (KDMS), Seoul, Korea, 2019.
National Research Foundation of Korea (한국연구재단)
September 2021 – August 2023
Scraped domain-specific textual data such as FOMC Statements and FOMC Minutes.
Samsung Advanced Institute of Technology (삼성전자 종합기술원)
February 2023 – June 2023
Samsung Electronics (삼성전자 설비기술연구소)
December 2020 – June 2023
NH Investment & Securities (NH투자증권)
September 2021 – December 2021
Samsung Electronics (삼성전자 혁신센터)
June 2019 – March 2021
at Kyungbok University (경복대학교) on November 2022
at College of Business Administration, Seoul National University (서울대학교 경영대학) on November 2021
at VAIV company (바이브컴퍼니) on August 2021
at Korea Investment Corporation (한국투자공사) on October 2020